Hangzhou Willing International Co., Ltd.

Introduction

The initial idea is derived from the W&L of WILLING, which artistically sculpted intuitively expresses good wishes. Meanwhile, with the appearance of a globe, this shows that Willing is a worldwide company. Also, the logo looks like a big E, meaning that Willing is a professional trading company that offers e-commerce capabilities.

Furthermore, the global shape is not closed, thus showing the spirit of never-ending striving for the future. The italics inside the globe look like three small boats sailing in the sea, showing the braveness of Willing people.

Lastly, the logo is a blue color. With blue being the color of science and innovation, we can show that Willing is a company with fresh ideas.